UI/UX Designer
**https://www.behance.net/shruthikumar**
**https://shruthiselvakumar.com/**
[email protected]
User-centric multidisciplinary designer with 3+ years of experience in Product and Interaction Design. Expertise in transforming complex ideas into engaging digital experiences through collaboration, iterative prototyping, and thorough UX research. Proven track record in enhancing user engagement and conversion rates for diverse clients.
Education
Bachelor of Engineering (Computer Science)
MVJ College of Engineering, Bangalore, Karnataka
Skills
User Research
Usability Testing
Wireframing & Prototype
User Interface Design
Mobile App Design
Information Architecture
Personas and User Flow
Heuristic Evaluation
Stakeholder management
Print & Social Media
Tools
Design and Prototyping Tools:
Figma, Adobe XD
User Research and Feedback Tools:
Google Forms & Typeform
Graphic Design Tools:
Adobe Illustrator, Adobe InDesign, Canva
Project Management and Collaboration Tools:
Jira, Clickup, Xmind, Notion
Content Management and Website Design Tools:
Wordpress, Framer
Languages
Tamil (Mother
Tongue) ⭐️⭐️⭐️⭐️⭐️
English ⭐️⭐️⭐️⭐️⭐️
Kannada ⭐️⭐️⭐️⭐️⭐️
Courses and Certificates
- Visual Interface of User Interface Design, California Institute of the Arts
- UX Design Fundamentals, California Institute of the Arts
- Adobe UX Foundation Learning Journey, aligned to SSC NASSCOM UX Design Foundation curriculum
Experience
UX Designer - 2021-today
Rezcomm
- Designed and implemented a Consumer Design System to ensure consistent and user-friendly experiences across various platforms.
- Enhanced the UX for airports, resulting in a 68% increase in bookings through a streamlined booking journey, significantly boosting revenue and customer satisfaction.
- Addressed diverse airport business needs through comprehensive problem-solving approaches, including research, interviews, stakeholder meetings, prototyping, wireframing, and usability testing.
- Collaborated closely with engineering teams and product managers throughout the project lifecycle.
- Produced high-quality print and digital materials, including sales decks that contributed to securing company tenders.
Freelance UI/UX Designer - 2020-today
- Led UX design for startups, focusing on the conception and design of interactive digital platforms and wireframing, utilizing methodologies like Scrum and Lean UX.
- Designed financial management tools, improving collaboration efficiency by 2x and user engagement by 32%.
- Implemented no-code website designs, resulting in a 20% increase in user engagement.
- Focused on responsive design, CMS implementation, and SEO optimization to enhance clients' online presence.
- Developed new solutions for Fotodino to improve user experience for current and potential customers.
- Created and managed social media posts for marketing campaigns.
UI/UX design Intern - 08/2020 - 11/2020
W3dev
- Designed screens for an online learning application across multiple channels – mobile web, mobile applications (Android, iOS), and Windows desktops.
UI/UX design Intern - 05/2020 - 07/2020
Interface Sense Consulting LLP
- Worked on design for interactive digital platforms like HCA calculator and B2B app.
- Collaborated with engineering teams during development and implementation phases.
- Developed Brand Guidelines and Media Kits.